Quintessentially Japanese and borderline Kawaii, YouMee had carved a real niche for itself in the Indian culinary adventurer’s mind in the one year that it had been around. With multiple stores opened and infinite bowls of Ramen served, YouMee was a rare story of success in the hyper-competitive, hyper-churning F&B landscape of the capital.
Blue Vector doubled up as a video marketing agency and created two films for them (among other regular hygiene creatives), one for a store launch in Bangalore and the other as an anniversary video. For the format, we turned to the tried-tested-but-still-amazing stop-motion way of doing things. To this we spliced in everything Japanese, including their menu items, ultimately creating this cute and wondrous little digital film which was one those things you don’t skip ads for. The films stand as the centrepieces of the YouMee brand, becoming the benchmarks for all their major visual communications.