Trump Towers was bringing their T-game to Gurugram and Kolkata with these two new ultra luxury projects that towered over the real estate brands that these cities had to offer.
We were roped in as their video partners to create 4 products – a teaser, a brand film, a product AV and post-launch film. As the stature of the brand commanded, we were to create these unlike any films done in these markets.
Our first film, ‘What’s in an address’, a stock and style-edit based film set a golden precedent for the tone of the brand’s communication, borrowing from the pride and pageantry of the existing brand. Then the brand film and product AV were done in a similarly ‘polished’ fashion, with all the blacks and golds of the world. And our final narrative piece, the post-launch film which centred around ‘Legacy’ drove home the unattainable imagery that the brand set out to create locally.