The first-of-its-kind in Indore, Sho Sha is a restobar which prides itself on being a novel setting inspired by all things larger than life. With an ostentatious decor and unpretentious offering, Shosha is packed 7 days a week, around the year.
When we first got the brief, the idea was to bring the city life in metropolises Indoor, if you know what we mean. And, our job was simplified as the look of the place was already grabbing eyeballs with its unflinching grandeur.
Blue Vector stepped in to create the logo, visual identity and design language of this highly sophisticated affair of drinking, dining and dancing. The design language was heavy influences of ‘art deco’, famously used in The Great Gatsby. Chosen for its neat lines and streamlined look, Style Moderne, as many call it, brought out the lavishness at Sho Sha on the virtual front.
The strategy for Social Media was derived based on the quest to offer a lifestyle and not just the club next door. The communication was set to be classy yet quirky and dank yet dainty.With an organic following of the biggest Influencers in and around Indore, it wasn’t a surprise that the restobar became synonymous to weekending, all day, every day.