Porsche Centre Delhi NCR (erstwhile called Porsche Centre Gurgaon) was allowed itself an Instagram page for their own branding and promotional content. The challenge was to adhere to strict, albeit slick, brand guidelines while also churning out content that was trendy and topical.
After being awarded the mandate for handling their Instagram, we drew a careful plan of using graphics, typography and video to create a distinct visual persona that carefully balanced our own visual ideas and their global flavour. We created multiple engaging micro-campaigns, sometimes also capturing Indian festivals in the midst of buckets on speed and performance.
Compared to the official pages of other countries, our page stuck out like a speed needle.