In a sea of restaurant chains flooding every main street in Gurgaon, La La Land was waiting to emerge as a strong ship for the party-goers in town. And guess what, magic happens! We turned to our wands, waved them, curated fancy campaigns, and posed like mavericks.
Well, lameness aside, absolute imagination came to play in this scenario. We created different magical lands as story ideation to showcase what La La Land was here to offer: an escapade like no other party destination in town. We devised a photoshop-heavy narration, underscored by brand strategy, to set the ball rolling…and the restaurant is gathering a niche crowd as it envisioned. Hurray!