ITC Hotels has always remained the northstar for luxury hotels in India and across the world, setting global standards across the hospitality spectrum. In light of COVID-19 crisis changing the face of preventive measures in this industry, the hospitality leader decided to design a comprehensive health and safety initiative called the WeAssure programme.


To that effect and in order to feature the WeAssure program and ITC Hotels’ approach to making sure the safety of its customers is taken care of from end-to-end, we scripted, shot and crafted this process and brand programme audiovisual. Clad in masks and set with sanitizers, all the while.


After all, something as signature as this experience is what life is all about for the discerning patrons, even against the odd times.

Here is our namaste to luxury that is as responsible as it gets. In a time that needs it the most.

If you’re a prospective client/partner, here’s a little read for you