Besht, from Kothari Foods, is a line of healthy snacks made with alternative bases like Ragi and Oats. When we were brought in as the Branding Agency, all we had was a ‘vision’ of a product.
So with fire in bellies and murmure in our mouths we cooked up a fun and casual brand that would help this product stand out in the already-overstuffed FMCG Indian market. From the name , to mascot, to the packaging design, we brought to the life all of the tasty edible colloquialisms of India.
The the extra masala icing on the cake? Jaaved Jaaferi was roped in as brand ambassador and the real-life counterpart of our designed mascot, Tera Bhai.