Product Packaging is as old as the history of commerce. The Egyptians didn’t have a roster of product packaging design companies, but they managed just fine. It’s still going to be relevant in the future, maybe even more relevant seeing how tenacious sales-first late-capitalism...
What’s the difference between a company that sells and company that sells without the customer feeling like he or she is just transacting? A touch of humanity. That’s what a corporate video should essentially be portraying for your brand. Lofty promises and sky-high untouchable values...
Our team here at Blue Vector has been assisting clients of all sizes around the world with video production, advertising, and other videos. We’ve worked for global clients — but today we’re here to highlight our support for small businesses! Our superb team can support your small...
Creating a campaign with the sole purpose of generating tangible, measurable results for your clients in the form of metrics such as sales, conversion, leads or click-throughs falls under the Marketing purview of Performance Marketing. The other end of the spectrum is an awareness-driven campaign wherein...
To work with a business in Food and Beverage is to work with another agency. Restaurants, Bars, Breweries or Cafes are in their own right purveyors of specialized services who create products to cater to the unique ‘taste’ of a customer. You can help establish...
Not being on Social Media is the new Original Sin in marketing. From legacy brands to the local grocery vendor, everybody needs to have their own little virtual microphone. But if you’re a startup (including the local grocery store), how do you truly assure the efficient usage...
Want to sound original and be a head-turner brand?COMMUNICATE STRONGLY. “Strong” doesn’t have to imply “loud”. A simple message with a clear intent and a crisp framework will deliver. BUT, how do you reach out to millions of users in seconds? THROUGH VIDEOS. Brands, in order to get...
Are we waiting for a trigger? Nothing can shake us out of our wits. Except for a sudden earthquake that might wipe us out in huge numbers. Natural calamities and man-made wars that tend to shift the course of history has had its bad memories imprinted...
Creativity is the marriage of inspiration, obsession, and freedom. But creativity alone doesn’t ensure the fruition of something useful — the secret ingredient here is ‘method’. This method to the madness is what we’re cutely coining ‘The Creative Churn’. More than a guideline to ensure...
Brand Identity is an envelope term used to describe everything visual about a brand — the logos, taglines, colors, typefaces and pretty much anything that you create a tangible representation of a brand with. Brands would earlier pursue consistency in their Identity, hoping to tell one...